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Episode 89: Shifting from marketing to SMBs to Enterprise marketing and ABM with Frederic Linfjärd
Manage episode 327606451 series 3072965
Andrei Zinkevich에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Andrei Zinkevich 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
Join me and Fred Linfjard, Director of Growth Marketing @ Planday to talk about their shift from marketing to SMBs to marketing to Enterprises and launching ABM campaigns from an experienced Director of Marketing.
Planday is adding ABM to its operations right now. You can learn about the top challenges and learnings from launching it.
We'll cover:
- Top mistakes most B2B companies make when switching from marketing to SMBs to marketing to Enterprises
- Team shifts: ABM team + skillset required to successfully launch ABM
- What ABM campaigns Planday launches to generate enterprise clients
- How Planday aligns marketing to enterprises with marketing to SMBs
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Frederic on Linkedin: https://www.linkedin.com/in/frederic-linfjard/
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Join me and Fred Linfjard, Director of Growth Marketing @ Planday to talk about their shift from marketing to SMBs to marketing to Enterprises and launching ABM campaigns from an experienced Director of Marketing.
Planday is adding ABM to its operations right now. You can learn about the top challenges and learnings from launching it.
We'll cover:
- Top mistakes most B2B companies make when switching from marketing to SMBs to marketing to Enterprises
- Team shifts: ABM team + skillset required to successfully launch ABM
- What ABM campaigns Planday launches to generate enterprise clients
- How Planday aligns marketing to enterprises with marketing to SMBs
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Frederic on Linkedin: https://www.linkedin.com/in/frederic-linfjard/
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