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Josh Kopel에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Josh Kopel 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Restaurant Marketing That Works: Matt Plapp of America's Best Restaurants

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Manage episode 300925449 series 2664446
Josh Kopel에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Josh Kopel 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The future of restaurant marketing is the current state of marketing in every other industry: data. Marketing is no longer about compelling diners to come to our restaurants, it's about compelling them to give us their contact info so that we can start a conversation.

Today's marketing strategy is more about them than it us about us. Leading the charge into this brave new world is Matt Plapp, a seasoned marketer who's practicing what he preaches by offering more value than he's taking.

Today we discuss his most recent effort, the book Restaurant Marketing That Works, in which he lays out the strategies and tools he uses to help restaurants scale to massive proportions. By the end of today's conversation, you'll have the plan you need to market like the big guys do.

You can buy Matt's book "Restaurant Marketing That Works" on amazon today.

________________________________

Sign Up for Our Weekly Newsletter

Book time on Josh's personal calendar

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

The Happy Mouth Morning Show

Restaurant Marketing School

The Playbook

  continue reading

422 에피소드

Artwork
icon공유
 
Manage episode 300925449 series 2664446
Josh Kopel에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Josh Kopel 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The future of restaurant marketing is the current state of marketing in every other industry: data. Marketing is no longer about compelling diners to come to our restaurants, it's about compelling them to give us their contact info so that we can start a conversation.

Today's marketing strategy is more about them than it us about us. Leading the charge into this brave new world is Matt Plapp, a seasoned marketer who's practicing what he preaches by offering more value than he's taking.

Today we discuss his most recent effort, the book Restaurant Marketing That Works, in which he lays out the strategies and tools he uses to help restaurants scale to massive proportions. By the end of today's conversation, you'll have the plan you need to market like the big guys do.

You can buy Matt's book "Restaurant Marketing That Works" on amazon today.

________________________________

Sign Up for Our Weekly Newsletter

Book time on Josh's personal calendar

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

The Happy Mouth Morning Show

Restaurant Marketing School

The Playbook

  continue reading

422 에피소드

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