Entrepreneur's Tracy Stapp Herold: Six Weeks to the 46th Annual Franchise 500!

Franchise Today

Tracy Stapp Herold is the special projects editor at Entrepreneur magazine. The Annual Franchise 500 is her MOST ANTICIPATED publications each year. It is Franchising’s equivalent of the Oscars, the Emmy’s, the Grammys, albeit minus the red carpet, but it is the Big Deal of the Year, when it comes to ratings. So, what goes into that pot of stew. How many data points are included and how are they massaged, measured and weighted. How much if any, has the changing nature of franchising influenced the curation of the data that drives the 500. Not that long ago, our industry was more Mom and Pop, operator centric with what were typically founder-led brands. Today, it’s not unusual to see franchisee enterprises that eclipse many franchisor organizations in size and infrastructure. Massive MUMBO’S multi-unit multi branded operations with dozens sometimes hundreds of locations. And, on the Zor side, we see tons of roll-ups... Portfolios of brands, dominating specific verticals and service areas, led by divisions and subdivisions of Private Equity Sponsors replacing those founder-led concepts of yester year, with the power of professional management, deep pockets for growth and investment, igniting the economies of scale like rocket fuel. It’s safe to say that our corner of the world, franchising is a changed place not your dad’s old Buick which means what’s important in 2025 to the compilation of the Franchise 500 too, must look a lot different. Or does it? Here to answer that and talk a whole lot more about it: Tracy Stapp Herold, Editor of Special Projects, at Entrepreneur Media.