Why Your Company's Mission is Crucial for Long-Term Growth with Kristen Majdanics

Food Marketing Nerds Restaurant and CPG Marketing Podcast

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4y ago 29:39

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In this episode, we’re talking to Kristen Majdanics, VP of Marketing for Firehouse Subs. We were already huge fans of their sandwiches, but chatting with Kristen gave us a whole new appreciation for the brand and how they’ve managed to grow, in spite of intense competition.

Kristen started as a brand manager with Firehouse back when they had 300 locations and a marketing department of just two people. Well, the company grew quickly and so did Kristen’s role. She now leads the marketing department of 17 people, with Firehouse clocking in at over 1,100 locations nationwide. She talked us through what’s driven the company’s growth, and learnings she’s picked up along the way.

In today’s episode, you’ll hear:

What leaders can do to build a more passionate team
Why your company mission is crucial for growth
How telling your customers every good thing about you isn’t working
And so much more...

Kristen’s Recommended Podcast:

Twenty Thousand Hertz

Learn More About Firehouse Subs:

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