Player FM 앱으로 오프라인으로 전환하세요!
FMN 045: Hustling Your Way to Category Dominance with Kate Weiler
Manage episode 181935728 series 1318952
On the show, we’ve got Kate Weiler, co-founder of DrinkMaple- and we’re talking about being the champion of your own new category. Kate’s maple water is now sold in over 12,000 stores, which has taken years of grit, passion, and in her words “blissful ignorance” to make happen.
As you’ll hear from Kate, there are pros and cons to creating a product that’s the first of it’s kind, especially as a start-up bootstapping it to the top.
Kate’s got hustle, and is a wealth of information about entrepreneurship and marketing.
In the episode, you’ll learn:
- Why grit outweighs experience as a CPG startup founder
- What it takes to go from 1 store to over 12000
- How to use a small budget when educating consumers is your biggest hurdle
And plenty more...
Kate has some hilarious stories of the early days and lessons learned which I think you’ll really enjoy, so let’s go on and get after it.
Recommended Reads:David and Goliath - Malcolm Gladwell
Crush It! - Gary Vaynerchuk
66 에피소드
Manage episode 181935728 series 1318952
On the show, we’ve got Kate Weiler, co-founder of DrinkMaple- and we’re talking about being the champion of your own new category. Kate’s maple water is now sold in over 12,000 stores, which has taken years of grit, passion, and in her words “blissful ignorance” to make happen.
As you’ll hear from Kate, there are pros and cons to creating a product that’s the first of it’s kind, especially as a start-up bootstapping it to the top.
Kate’s got hustle, and is a wealth of information about entrepreneurship and marketing.
In the episode, you’ll learn:
- Why grit outweighs experience as a CPG startup founder
- What it takes to go from 1 store to over 12000
- How to use a small budget when educating consumers is your biggest hurdle
And plenty more...
Kate has some hilarious stories of the early days and lessons learned which I think you’ll really enjoy, so let’s go on and get after it.
Recommended Reads:David and Goliath - Malcolm Gladwell
Crush It! - Gary Vaynerchuk
66 에피소드
Toate episoadele
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.