Player FM 앱으로 오프라인으로 전환하세요!
Building a Household Brand Name From Scratch Featuring Jeremy Gregory of Montucky Cold Snacks
Manage episode 269498657 series 1318952
On the show today, we’re chatting with Jeremy Gregory, co-founder and marketing director of Montucky Cold Snacks. If you haven’t already seen Montucky’s distinctive beer cans on shelves, you probably will soon. As of February of this year, Montucky became one of the fastest-growing brands in the category, second to only White Claw.
As a light lager, Montucky is up against stiff competition, and yet, their product continues to fly off the shelves.
In today’s episode, you’ll hear:
- How the right apparel strategy can transform your brand
- Why it pays to not take yourself too seriously
- What goes into building a brand people young consumers can identify with
- And plenty more…
Montucky’s marketing vibe and brand voice are one of, if not the company’s, biggest strengths and we’re thrilled to introduce you to the guy behind it all.
Recommended Resources:
66 에피소드
Manage episode 269498657 series 1318952
On the show today, we’re chatting with Jeremy Gregory, co-founder and marketing director of Montucky Cold Snacks. If you haven’t already seen Montucky’s distinctive beer cans on shelves, you probably will soon. As of February of this year, Montucky became one of the fastest-growing brands in the category, second to only White Claw.
As a light lager, Montucky is up against stiff competition, and yet, their product continues to fly off the shelves.
In today’s episode, you’ll hear:
- How the right apparel strategy can transform your brand
- Why it pays to not take yourself too seriously
- What goes into building a brand people young consumers can identify with
- And plenty more…
Montucky’s marketing vibe and brand voice are one of, if not the company’s, biggest strengths and we’re thrilled to introduce you to the guy behind it all.
Recommended Resources:
66 에피소드
Alle afleveringen
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.