Player FM 앱으로 오프라인으로 전환하세요!
#96 - 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap
Manage episode 323891804 series 2500111
If you're sick of the same-old when it comes to your own B2B tech marketing strategy, you'll probably want to adopt Patrick Ward's marketing transformation mindset.
In this episode of the FINITE B2B marketing podcast, Patrick - who is currently VP of Marketing at Rootstrap, the engineers behind Masterclass - shares his advice on beating boring, stale marketing.
Including tips for:
- Enabling employee advocacy
- Leveraging your company story
- And using the language of your customer
Register for a free ticket to FINITE Fest!
Get Patrick's book to gain even more takeaways
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.
And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.
146 에피소드
Manage episode 323891804 series 2500111
If you're sick of the same-old when it comes to your own B2B tech marketing strategy, you'll probably want to adopt Patrick Ward's marketing transformation mindset.
In this episode of the FINITE B2B marketing podcast, Patrick - who is currently VP of Marketing at Rootstrap, the engineers behind Masterclass - shares his advice on beating boring, stale marketing.
Including tips for:
- Enabling employee advocacy
- Leveraging your company story
- And using the language of your customer
Register for a free ticket to FINITE Fest!
Get Patrick's book to gain even more takeaways
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.
And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.
146 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.