#86 - Breaking down the term 'strategy' for B2B growth with CMO, Colin Lewis

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Jodi Norris에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jodi Norris 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 29:43

MP3•에피소드 홈

In the B2B tech world, every marketer wants the best strategy to drive growth. However, most marketers tend to jump straight to the execution side of the operation rather than understanding what the strategy is.
On this episode of the FINITE Podcast, grab a pen and paper and follow Colin Lewis on how to find your B2B marketing strategy, by framing the challenge, understanding the objectives, and then executing into the market.
For Colin's full strategic framework, head here.
About the guest: Colin Lewis has been working in marketing for 25 years in different countries across the globe. He is also a coach/advisor and teaches over 100 hours a year in many companies. Colin is also the Founder and Programmer, DMX Dublin, Ireland’s largest marketing conference in 2013, and is a Marketing Week Magazine writer & columnist.
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.
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