#46 - Brand Amplification with Brendan McGuire, Ex Brand Amplification Leader at IBM

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Jodi Norris에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jodi Norris 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 32:15

MP3•에피소드 홈

Brand building is a must for all B2B companies, in order for them to engage with customers and build a relationship before a sales pitch. At IBM, brand is of particular importance for the 100+ year old company that is constantly evolving in their role as a technological innovator.

On this episode of the FINITE podcast for B2B marketers, Alex talks to Brendan McGuire. At the time of recording, Brendan was Brand Amplification Leader at IBM, a role that lets the world know what IBM is, what it does and what it stands for.

Listen to the episode to learn more about brand amplification and how Brendan used stories from IBM’s workforce of 300000+ to amplify the IBM brand.

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