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Scott Agness에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scott Agness 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Lauren Roa on the process of creating the Pacers' City Edition Mixtape Uniform

24:13
 
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Manage episode 307221472 series 1188222
Scott Agness에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scott Agness 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

On this episode, I’m joined by Lauren Roa, the senior director of merchandising and retail, to discuss the Pacers Team Store and the new City Edition Mixtape Uniform — from concept to on the court and in her store. She’s now on her sixth season in this role.

Among the items discussed on this episode:

  • Newly-renovated team store at Gainbridge Fieldhouse, which is open Monday-Saturday 12-5 p.m, and is innovative, has improved lighting. They’re focusing on technology and experience, in addition to products. Like at games, it is a cashless experience.
  • What happened to the giant basketball and Boomer inside the store.
  • How ‘90s items and throwbacks have become among the bestsellers, along with the jersey of lottery pick Chris Duarte.
  • Her background in merchandise, working at Finish Line for eight years, returning after previously being an intern to run the team store.
  • The detailed process to design (three years ago) and launch a new uniform, working in conjunction with Nike. “Product is king.”
  • Paying homage to Slick with “Boom Baby!” and individually numbered options.
  • Challenges with the supply chain and how it has impacted all parts of the business.
  • The marketing team’s activation at home games to create a mixtape moment resembling the mixtape promos.
  • Working with Josh Conder (aka Country), the Pacers’ equipment manager, to draft up what uniform the team will wear for each game.

-----

For great Pacers tickets, visit OnlyIndyTickets.com. They have great tickets for terrific prices for every game on the schedule. From hard-to-find seats for hot match-ups to bargain tickets that are cheaper than the box office. Only Indy Tickets is your first stop for Pacers tickets and anything else going on in Indianapolis.

-----

Podcast listeners can get 25% off a subscription of Fieldhouse Files by going to http://fieldhousefiles.substack.com/ffpodcast.

Follow Scott on Twitter and Instagram.

  continue reading

240 에피소드

Artwork
icon공유
 
Manage episode 307221472 series 1188222
Scott Agness에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scott Agness 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

On this episode, I’m joined by Lauren Roa, the senior director of merchandising and retail, to discuss the Pacers Team Store and the new City Edition Mixtape Uniform — from concept to on the court and in her store. She’s now on her sixth season in this role.

Among the items discussed on this episode:

  • Newly-renovated team store at Gainbridge Fieldhouse, which is open Monday-Saturday 12-5 p.m, and is innovative, has improved lighting. They’re focusing on technology and experience, in addition to products. Like at games, it is a cashless experience.
  • What happened to the giant basketball and Boomer inside the store.
  • How ‘90s items and throwbacks have become among the bestsellers, along with the jersey of lottery pick Chris Duarte.
  • Her background in merchandise, working at Finish Line for eight years, returning after previously being an intern to run the team store.
  • The detailed process to design (three years ago) and launch a new uniform, working in conjunction with Nike. “Product is king.”
  • Paying homage to Slick with “Boom Baby!” and individually numbered options.
  • Challenges with the supply chain and how it has impacted all parts of the business.
  • The marketing team’s activation at home games to create a mixtape moment resembling the mixtape promos.
  • Working with Josh Conder (aka Country), the Pacers’ equipment manager, to draft up what uniform the team will wear for each game.

-----

For great Pacers tickets, visit OnlyIndyTickets.com. They have great tickets for terrific prices for every game on the schedule. From hard-to-find seats for hot match-ups to bargain tickets that are cheaper than the box office. Only Indy Tickets is your first stop for Pacers tickets and anything else going on in Indianapolis.

-----

Podcast listeners can get 25% off a subscription of Fieldhouse Files by going to http://fieldhousefiles.substack.com/ffpodcast.

Follow Scott on Twitter and Instagram.

  continue reading

240 에피소드

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