Are You Chasing Your Competition? Do This Instead.

Female Founders Breaking Boundaries

When you chase your competition, you start to mimic their products and services, show up in the same places as them and overall lose what makes your business unique. That’s why episode 11 of Female Founders Breaking Boundaries is about what to do instead of chasing your competition!

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of chasing your own goals instead of your competitors and actionable steps you can take right now to find the unique values of your business. Some of the things I cover in this episode are:

• Celebrating Joanna Griffith of KnixWear, a woman who took a stand against misogynistic investors and broke boundaries.
• Why you might consider chasing the competition in the first place.
• The negative implications of playing the comparison game.
• Establishing yourself as a unique business and standing out amongst the rest.
• As we celebrate the progress of women CEO’s, also acknowledging there is still work to be done.

Instead of chasing the competition, spend some time uncovering what makes you unique.

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

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LINKS MENTIONED IN THIS EPISODE:

Knix Wear

What Your Customer Wants and Can’t Tell You- Melina Palmer