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#5 - The First Programmatic Olympics with Freewheel's Kathy Argyriou
Manage episode 447596300 series 3586453
Amagi에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Amagi 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Our host, Ben Goodfriend, chats with Kathy Argyriou about her early childhood and her journey into the ad tech world. Together, they explore the complexity of live streaming infrastructure. Kathy shares what it's like explaining programmatic advertising to her grandparents, diversity in the industry, and advice to the next generation.
00:00 Introduction to Kathy Argyriou and Freewheel
02:11 Kathy's Journey from Greece to Ad Tech
06:10 Explaining Programmatic Advertising
09:25 The Data Currency Dilemma in Streaming
14:01 To Fill or Not to Fill?
19:25 The Future of FAST Channels
20:25 Challenges of Live Streaming Events
25:02 Interactive Innovation
26:05 Diversity in Ad Tech
29:33 Advice for the Next Generation in Ad Tech
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Produced by Next Chapter Podcasts
Amagi is an award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Learn more about us at www.amagi.com.
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