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How Storytelling Turns Into Sales With Jordan Scheltgen | FSS09
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Lead Klozer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lead Klozer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Whether you admit it or not, ads are forgettable. Every day we see hundreds of ads while scrolling through Facebook; at the end of the day, how many do you remember? We, as marketers, need to make ads that are not only engaging but also something that resonates with the audience. Think about ads that tell a story; ads that take the audience on a journey; ads that answer the question they have in mind.
In today’s episode, I interview Jordan Scheltgen, founder of Cave Social. Jordan has been in the digital marketing business for a long time, and his experience definitely shows. He has handled everything from startups to Fortune 500 companies to great success. From creating a blog with an old buddy to founding a successful social media agency, he focuses on one thing, the secrets to How Storytelling Turns Into Sales.
http://www.leadklozer.com
Show Notes:
[2:05] The history of how Cave Social came to be.
[4:42] How Jordan determined “Storytelling” was the way to go.
[11:36] The best way to sell storytelling as a strategy to clients.
[18:02] How to create content that tells the brand’s story.
[22:18] How Facebook fits into this strategy, especially in testing.
[28:09] Best practices to avoid mistakes when creating ads.
13 에피소드
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