How Storytelling Turns Into Sales With Jordan Scheltgen | FSS09

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Player FM과 저희 커뮤니티의 Lead Klozer 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Whether you admit it or not, ads are forgettable. Every day we see hundreds of ads while scrolling through Facebook; at the end of the day, how many do you remember? We, as marketers, need to make ads that are not only engaging but also something that resonates with the audience. Think about ads that tell a story; ads that take the audience on a journey; ads that answer the question they have in mind.

http://www.leadklozer.com

In today’s episode, I interview Jordan Scheltgen, founder of Cave Social. Jordan has been in the digital marketing business for a long time, and his experience definitely shows. He has handled everything from startups to Fortune 500 companies to great success. From creating a blog with an old buddy to founding a successful social media agency, he focuses on one thing, the secrets to How Storytelling Turns Into Sales.

http://www.leadklozer.com
Show Notes:

[2:05] The history of how Cave Social came to be.

[4:42] How Jordan determined “Storytelling” was the way to go.

[11:36] The best way to sell storytelling as a strategy to clients.

[18:02] How to create content that tells the brand’s story.

[22:18] How Facebook fits into this strategy, especially in testing.

[28:09] Best practices to avoid mistakes when creating ads.

http://www.leadklozer.com

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