Manage episode 293275531 series 2914663
Whether you admit it or not, ads are forgettable. Every day we see hundreds of ads while scrolling through Facebook; at the end of the day, how many do you remember? We, as marketers, need to make ads that are not only engaging but also something that resonates with the audience. Think about ads that tell a story; ads that take the audience on a journey; ads that answer the question they have in mind.
In today’s episode, I interview Jordan Scheltgen, founder of Cave Social. Jordan has been in the digital marketing business for a long time, and his experience definitely shows. He has handled everything from startups to Fortune 500 companies to great success. From creating a blog with an old buddy to founding a successful social media agency, he focuses on one thing, the secrets to How Storytelling Turns Into Sales.
[2:05] The history of how Cave Social came to be.
[4:42] How Jordan determined “Storytelling” was the way to go.
[11:36] The best way to sell storytelling as a strategy to clients.
[18:02] How to create content that tells the brand’s story.
[22:18] How Facebook fits into this strategy, especially in testing.
[28:09] Best practices to avoid mistakes when creating ads.