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S4E33 - Building a Mature CRO Program with Achille Vaulot
Manage episode 453109986 series 3266320
Rommil Santiago's Experiment Nation에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rommil Santiago's Experiment Nation 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This episode features Achille Vaulot, a CRO expert, discussing the evolution of conversion rate optimization (CRO) and the steps to building a mature program. He highlights the shift from basic A/B testing to a data-driven, strategic approach encompassing research, thorough analysis (including post-test analysis of both primary and secondary KPIs), and effective client communication. Achille emphasizes the importance of planning for both successful and unsuccessful tests, managing client expectations, and fostering a culture of experimentation within the client’s organization. He stresses the value of qualitative data alongside quantitative results and the importance of aligning CRO strategies with broader business goals. The conversation underscores the crucial role of education and collaboration in scaling a successful CRO program.
167 에피소드
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