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S4E11 - The Challenges of Building a Culture of Experimentation: Insights from Industry Leader Nima Yassini
Manage episode 416247888 series 3266320
Rommil Santiago's Experiment Nation에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rommil Santiago's Experiment Nation 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Join Nima Yassini as he dives into experimentation culture, the journey of building a brand UX and digital marketing agency focused on conversion rate optimization, the integration of digital marketing and experimentation cultur, the struggles and benefits of adopting a culture of experimentation, and the need for leadership and reinvestment in the experimentation industry. Connect with Nima here: https://www.linkedin.com/in/nimayassini/ Chapters 0:00 Opening Remarks and Guest Introduction 00:48 The Evolution of a Digital Marketing Agency 01:27 Merging UX Design with Experimentation 03:56 The Power of Data in Design Decisions 09:13 The Culture of Experimentation in Agencies vs. In-House 11:49 The Challenge of Embedding a Culture of Experimentation 13:36 The Future of the Experimentation Industry 25:12 Advice for Experimentation Practitioners 28:29 Closing Thoughts and Offers to Help the Industry
162 에피소드
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