010 - Mission & Marketing with Jamie Lamonde of Kindship Group


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It takes both creativity and partnerships with mission-aligned people and organizations to effectively market ethical and organic consumer goods.
Today we speak to Jamie Lamonde and reflect on her top marketing lessons from working with mission-driven companies. Lessons that she’s used to found The Kindship Group, a full-service agency that empowers businesses to grow in size and impact. As we explore Jamie’s career, she unpacks what her varied roles have taught her as well as how she’s contributed to each company’s success.
Listeners looking to maximize their organizations will benefit from Jamie’s story. Join us to learn more about building agencies with an impact.
Key Points From This Episode:

  • Jamie shares details about her personal journey and why she moved to Wisconsin.
  • Hear about the impactful experiences that gave Jamie a love for organic food.
  • What led Jamie to work for Organic Valley.
  • How Jamie’s career has been guided by her desire for mission-driven work.
  • Jamie talks about how she grew as Organic Valley scaled their business.
  • Reflecting on Organic Valley’s mission to “save family farming culture through organic farming.”
  • Aligning your organization’s mission with your marketing goals.
  • The story of how Jamie created the magazine, Edible Madison.
  • Unpacking Jamie’s role at Farmer Direct Organic.
  • What Jamie did to grow e-commerce sales for Wonderstate Coffee.
  • Why Kickapoo Coffee changed its name to Wonderstate Coffee.
  • Exploring the challenges of rebranding Kickapoo Coffee.
  • How communicating and working alongside your community can lead to effective rebranding.
  • Jamie discusses her experience from having founded The Kindship Group.
  • Find out about Jamie’s vision for Kindship’s future.
  • Towards creating a more intentional and nurturing workplace culture.

Links Mentioned in Today’s Episode:

Jamie Lamonde on LinkedIn

The Kindship Group

Organic Valley

Edible Madison

Farmer Direct Organic

Heirloom Marketing + Media

Wonderstate Coffee

Earth Block International

Joel Mellor

Theresa Marquez

The Kickapoo County Fair

Edible Portland


Deborah Kane

Edible Communities

Tracey Ryder

Carole Topalian

Edible Austin

Jim Klousia

Jason Freeman

Shizue Roche Adachi


Modern Species


EvolveCPG on YouTube

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