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Sustainability in Fashion: Intention vs Action
Manage episode 304689092 series 1161382
In the aftermath of COVID-19 lockdowns, stark tensions and contradictions have arisen in many parts of the world. Behavioural tensions and responses range from empathy and a growing sense of community to a “me first” attitude of self-interest; from a “more is less” approach to consumption to indulgence spending and comfort clutter.
Consumer behaviours towards sustainability in fashion are characterised by a tension between opposing trends, especially in an age of overconsumption: are shoppers holding brands accountable for their ethics or are price and convenience still driving consumption? Is a 'structural shift' in the industry really happening or were these pledges mostly PR stunts in the wake of 2020’s big focus on social causes worldwide?
1123 에피소드
Manage episode 304689092 series 1161382
In the aftermath of COVID-19 lockdowns, stark tensions and contradictions have arisen in many parts of the world. Behavioural tensions and responses range from empathy and a growing sense of community to a “me first” attitude of self-interest; from a “more is less” approach to consumption to indulgence spending and comfort clutter.
Consumer behaviours towards sustainability in fashion are characterised by a tension between opposing trends, especially in an age of overconsumption: are shoppers holding brands accountable for their ethics or are price and convenience still driving consumption? Is a 'structural shift' in the industry really happening or were these pledges mostly PR stunts in the wake of 2020’s big focus on social causes worldwide?
1123 에피소드
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