Manage episode 297357365 series 2763613
Today we're talking about how to turn your passion into a profitable brand. I'm joined by my friend J. Nicole Smith, an award-winning Brand Architect, Design and Colour Psychology Consultant.
Through her proprietary Whyfinding™ and Colour Brand™ methods, she helps businesses transform their profit and impact by prioritising purpose and rebranding using science.
What You Will Learn In This Episode:
- What it means to find your why and turn it into a profitable brand
- How powerful colour is and what it makes you experience on the subconscious level
- Separating your personal preference from what the science says you’re going to achieve with a certain colour
- Why we need to master first impression, especially in your online appearance
- Where to start from with rebranding
- Confidence as a side effect of building a brand instead of just a business
We need to make sure that our brand is aligned with what we are saying with our words, our mission and our products, services and prices; and we should be able to have an emotional core to our business and brand, and communicate that emotion effectively.
- Connect with J. Nichole Smith https://www.jnicholesmith.com/
- Brand Personality Quiz https://go.jnicholesmith.com/quiz
- Apply for Anna Parker Naple’s Accelerated Results Mastermind http://www.annapn.co/mastermind