211 Beyond the Brand with J. Nichole Smith


Manage episode 297357365 series 2763613
Player FM과 저희 커뮤니티의 Anna Parker-Naples 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Today we're talking about how to turn your passion into a profitable brand. I'm joined by my friend J. Nicole Smith, an award-winning Brand Architect, Design and Colour Psychology Consultant.

Through her proprietary Whyfinding™ and Colour Brand™ methods, she helps businesses transform their profit and impact by prioritising purpose and rebranding using science.

What You Will Learn In This Episode:

- What it means to find your why and turn it into a profitable brand

- How powerful colour is and what it makes you experience on the subconscious level

- Separating your personal preference from what the science says you’re going to achieve with a certain colour

- Why we need to master first impression, especially in your online appearance

- Where to start from with rebranding

- Confidence as a side effect of building a brand instead of just a business

We need to make sure that our brand is aligned with what we are saying with our words, our mission and our products, services and prices; and we should be able to have an emotional core to our business and brand, and communicate that emotion effectively.


- Connect with J. Nichole Smith https://www.jnicholesmith.com/

- Brand Personality Quiz https://go.jnicholesmith.com/quiz

- Apply for Anna Parker Naple’s Accelerated Results Mastermind http://www.annapn.co/mastermind

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