Jim Jacoby: Live Your Truth & Let The World Reorganize


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During the first chapter of his career, Jim Jacoby built a successful, privately-owned agency pioneering user-centered design in finance, healthcare, tech, and manufacturing. Then, at the peak of his success, he took a step back and commissioned a world-renowned designer to build a revolutionary motorcycle. Jim studied the methods and behaviors behind the process, then codified his findings into a system that could be applied in any industry—giving a modern, 21st century twist to the idea of Craftsmanship. Jim then reimagined a user-centered design firm from the ground up, launched an executive coaching program, and established a fine-dining venue.

We first met Jim a few years ago at a Sofar Sounds show in Chicago. He and his partner Molly were hosting the concert, and their home environment immediately drew us in. And the more we’ve come to know Jim, the resonance has only grown. Not only has he moved through some courageous shifts in his career and personal life, but he’s also mined some profound insights along the way.

Throughout this conversation we discuss the difference between strength and courage, honoring your truth, and finding patience in the process. Jim’s life is a powerful example of the joy that’s waiting for us all on the other side of honoring one’s truth. We loved this hour with Jim and hope it sparks something in you, too.

Full show notes and a downloadable are available at empoweredhumanacademy.com/50—and you can watch the conversation on YouTube here! And if you want to take an even deeper dive, we've also recorded a bonus episode (available only via Apple Podcasts) where we digest the conversation's themes and swap art recommendations—it's a lot of fun.

Keep the conversation going...

Table Question: What's a courageous choice you've made that might not stand out from the outside looking in, but was profoundly significant to you? How did that choice shift your life?

Journal Prompt: This is what’s important to me when it comes to my environment...

Action Step: Write down a list of what you want—the bolder the better.

View the printable worksheet on Google Docs

Further exploration:

Follow Jim on Instagram: @jim_jacoby

Follow Jim’s restaurant on Instagram: @saintemeric

Follow Jim & Molly’s space on Instagram: @saintemericishome





A Pattern Language: Towns, Buildings, Construction

The Prophet by Kahlil Gibran

The Alchemist by Paulo Coelho

This is a production of Lightward, Inc.

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