Player FM 앱으로 오프라인으로 전환하세요!
Episode 135 - Balancing Growth on Amazon & Your Own Store - Peter Awad of Mission Meats
Manage episode 272766059 series 2452172
Mission meats is just a few years old, but it’s gobbling up market share in the red-hot meat snack category. Peter Awad is a long time eCommerce pro. He started selling auto parts on eBay in 2000. Now he and his co-founder Nick have built a meat snack store with a mission. They’re using profits from eCommerce to help fight deforestation, educate children in Africa, and support homeless women and children.
But they don’t just have big hearts, they have some serious marketing chops too.
In this episode, we explore the challenges and opportunities of marketing a product that could literally appeal to anyone. We also explore how to maintain the balancing act of growing your own store AND growing on Amazon.
- How to treat Amazon from a merchandising perspective.
- Prospecting for new customers - Is this and Amazon first or Shopify first strategy
- How to increase repeat purchases in a fun way
- How pride or ego can limit growth with any paid ad channel
- Crazy CRO tests and the practice of asking “what if the opposite were true?”
- Important mindset issues that help fuel successful entrepreneurs
278 에피소드
Manage episode 272766059 series 2452172
Mission meats is just a few years old, but it’s gobbling up market share in the red-hot meat snack category. Peter Awad is a long time eCommerce pro. He started selling auto parts on eBay in 2000. Now he and his co-founder Nick have built a meat snack store with a mission. They’re using profits from eCommerce to help fight deforestation, educate children in Africa, and support homeless women and children.
But they don’t just have big hearts, they have some serious marketing chops too.
In this episode, we explore the challenges and opportunities of marketing a product that could literally appeal to anyone. We also explore how to maintain the balancing act of growing your own store AND growing on Amazon.
- How to treat Amazon from a merchandising perspective.
- Prospecting for new customers - Is this and Amazon first or Shopify first strategy
- How to increase repeat purchases in a fun way
- How pride or ego can limit growth with any paid ad channel
- Crazy CRO tests and the practice of asking “what if the opposite were true?”
- Important mindset issues that help fuel successful entrepreneurs
278 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.