Episode 134 - Navigating Volatility with FB Ads and Turning Problems Into Opportunities with Molly Pittman & John Grimshaw

eCommerce Evolution

Brett Curry에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brett Curry 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3+ y ago 51:02

MP3•에피소드 홈

CPAs that suddenly double overnight. Skyrocketing CPMs. Winning ads that suddenly turn into losers. Data changes that impact how ads are being run now. The list of potential issues, potholes, loopholes, and blackholes for online advertising goes on and on. So what’s an eComm store owner or media buyer to do? Call in Molly Pittman and John Grimshaw from Smart Marketer. These are two of my favorite people to interview and today I have them both with me for the same episode. And it’s a doozy. Here’s a look at what we cover:

How to have the right mindset for navigating volatility (this is more important than you think)
What to do when ad performance tanks
Where you should tinker to improve performance and where you shouldn’t
Why this is still the greatest time in history to be a marketer - volatility and all.
3 Spot checks to make sure you are ready to scale traffic
The impact of the California Consumer Privacy Act and new changes coming to iOS 14….the good, the bad, and the scary.

278 에피소드

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