#49 Sales as collaboration: Great idea, but how?

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ABOUT THE GUEST - ROSS RICH, FOUNDER AND CEO AT ACCORD
From Ross’ LinkedIn profile:
Currently building inAccord.com to move B2B sales from Vendorship -> Partnership 🤗
SF based, Canada raised 🇨🇦
Outside of work, I love to:
- Ski Tahoe, hike Marin, & play/coach soccer
- Explore meditation, yoga & mindfulness
- Adventure through new countries & cultures
Inspiring Reads:
- The Alchemist
- The Book of Joy
- A Short History of Nearly Everything
- Abundance
- The Making of the Atomic Bomb
- Siddhartha
- Creativity Inc.
- Losing My Virginity
- Man’s Search for Meaning
- Napoleon (Andrew Roberts)
You can find Ross on LinkedIn here: https://www.linkedin.com/in/rossrich/
ABOUT THE EPISODE
Ross Rich and the team at Accord have a vision for what sales is supposed to be and a told to help make that available for everyone who sells, and everyone who buys.
The best sales professionals understand that sales isn’t about ramming a value proposition down someone’s throat, but rather working together with the prospect or customer to co-create a solution that makes sense for everyone. But how do you enable and support that? What kind of salesperson is capable of that?
In this episode, we go into all of that and more around the issue of collaboration and co-creation as a selling model. It’s the way sales should be, the way we can all hope it will be in the future, and the future that Accord is working hard to enable for all of us.

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