E26 | Video Speaks the Story of Your Brand

42:43
 
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Manage episode 207775415 series 1192009
Player FM과 저희 커뮤니티의 Digital Marketing 4 Financial Planners and Digital Marketing 4FP 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.
Idea Decanter shares how video marketing allows RIAs to showcase their personalities as well as your firm's passion and purpose. Show notes: 2:30 What should my videos be about? 3:30 Leveling up from the written word 4:45 Bringing your authentic POV to your audience 7:50 Onboarding new clients with an Airplane Video from the team at Center for Financial Planning 10:45 Laura attempts hard math (don’t judge) 11:40 Pre-shoot jitters and fixes in post-production 14:45 Do I need to know how to produce a video? (it’s no mystery) 16:30 Sharon talks about the video “gateway drug” 19:00 Getting real (this one’s about you, Doug) 21:45 The MOST IMPORTANT step that so many people skip 26:40 What you could be doing with video on Facebook that you didn’t even know about (Sharon talks pixels!) 30:45 Taking your bio to the big screen 32:15 When your video needs a refresh 35:00 Jake talks about “exposing yourself” 37:00 How to get started — even if it’s DIY 39:30 A little something special for the listeners! #freebie

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