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Doug Zarkin (Pearle Vision) - thinking human when it comes to marketing
Manage episode 359206200 series 2661012
Destination CMO, Vincent Phamvan, and Caroline Pickens에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Destination CMO, Vincent Phamvan, and Caroline Pickens 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Doug Zarkin’s approach to building brands through “thinking human” has generated a proven track-record of results across a variety of verticals. Doug is the Vice President & Chief Marketing Officer for Pearle Vision, a role he has held since 2012. Prior to that Doug has led assignments from the NHL, Food Network, Warner Bros., W Hotels and Reebok. As the Director of Marketing and Creative Services at Avon Products, Inc. Doug launched “mark.,” a domestic and international lifestyle brand targeted to young women. “mark.” was an immense success, amassing $118 million in sales in its first 18 months. From Avon, Doug continued his track record of building brands, maturing the Victoria's Secret Pink brand from test market to a $400 million national brand as their Vice President of Marketing. His recent work at Pearle Vision leading the brand transformation has been recognized in Entrepreneur Magazine, earned him placement on several "Top Marketers" lists, and his work is currently the subject of a Harvard Business School case study on brand rejuvenation. On this episode of Destination CMO Doiug explains what “thinking human” means when it comes to marketing. The difference between working as a performance marketer vs. brand marketer, and how to define what success looks like on your career path.
Follow Doug on LinkedIn: https://www.linkedin.com/in/dougzarkin
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
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