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David Franzen-Rodriguez (Everyware) - the key traits of a strong marketing leader
Manage episode 360419179 series 2661012
Destination CMO, Vincent Phamvan, and Caroline Pickens에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Destination CMO, Vincent Phamvan, and Caroline Pickens 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Our guest today is David Franzen-Rodriguez, vice president of marketing at Everyware. David is an award winning, Forbes published marketer and sales strategist. In his career, as both a business owner and CMO, he has led transformative change in both scaled businesses and start-ups that are at inflection points in their growth. Discussing his career on the Destination CMO podcast, David explains why he considers himself a brand marketer in the broader sense, because of his keen focus on changing established behaviors and ways of thinking. He also shares his expertise in leveraging data, analysis, storytelling and pattern recognition, working across multiple industries, from fintech, healthcare, consumer goods to logistics and finance. David also shares the most important qualities a CMO has to have to succeed, and the qualities he specifically looks for in a company before working with them.
Follow David on LinkedIn: https://www.linkedin.com/in/david-franzen-rodriguez/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
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