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Cristine Kao (ABC Fitness Solutions) - using data to drive marketing success
Manage episode 358591397 series 2661012
Destination CMO, Vincent Phamvan, and Caroline Pickens에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Destination CMO, Vincent Phamvan, and Caroline Pickens 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Passionate about helping companies and communities create healthier lives using information technology, Cristine Kao has more than 20 years of experience in the health sector. Cristine is currently the Chief Marketing Officer at ABC Fitness Solutions. Prior to ABC Fitness Solutions, Cristine has held sales, operations, and marketing positions at Carestream Health, Phreesia, and GE Healthcare where she helped launch award-winning products, create global brands, and open new and niche markets. Cristine has a bachelor’s degree in Science and Business with a Biochemistry option from the University of Waterloo. She is also an alumna of the Harvard Business School. On today’s episode of Destination CMO Cristine talks about positioning marketing as a growth catalyst rather than a cost center, and how this perspective shift can help marketing leaders demonstrate their value within the company. She also talks about the importance of data, especially in PE SaaS.
Follow Cristine on LinkedIn: https://www.linkedin.com/in/cristinekao/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
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