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TRENDING EPISODE: Inbound Evolution: From Lead Generation to Demand Generation

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Blend에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Blend 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Lead generation is no longer an effective B2B marketing strategy, and it hasn’t been for some time.
Since the surge in popularity of inbound lead generation in 2010, a significant evolution has taken place – particularly in buyer behaviour, which has been a driving force behind this shift.
Yet, despite these huge changes in buyer behaviour, many B2B marketing teams are sticking to the same old lead generation techniques from over a decade ago.
But let's be real – this just don't cut it anymore when it comes to captivating an audience and delivering real business results. And data is there to back it up.
In this episode, we going to discuss why marketers need to ditch the outdated inbound lead generation playbook and focus on inbound demand generation to fuel business growth. And crucially, we cover practical insights to help you make this transition seamlessly and effectively.
Tune in to discover:

  • How to prove that your lead generation is failing
  • How to navigate the gap between your leads and buyers
  • Why inbound demand generation is the most effective method for converting today’s buyers
  • How to make the switch from lead generation to inbound demand generation at a strategic level
  • What the switch means from a tactical level
  • How to measure the success of inbound demand generation

Watch all episodes on YouTube
Join future episodes live on LinkedIn

  continue reading

37 에피소드

Artwork
icon공유
 
Manage episode 375438321 series 3463326
Blend에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Blend 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Lead generation is no longer an effective B2B marketing strategy, and it hasn’t been for some time.
Since the surge in popularity of inbound lead generation in 2010, a significant evolution has taken place – particularly in buyer behaviour, which has been a driving force behind this shift.
Yet, despite these huge changes in buyer behaviour, many B2B marketing teams are sticking to the same old lead generation techniques from over a decade ago.
But let's be real – this just don't cut it anymore when it comes to captivating an audience and delivering real business results. And data is there to back it up.
In this episode, we going to discuss why marketers need to ditch the outdated inbound lead generation playbook and focus on inbound demand generation to fuel business growth. And crucially, we cover practical insights to help you make this transition seamlessly and effectively.
Tune in to discover:

  • How to prove that your lead generation is failing
  • How to navigate the gap between your leads and buyers
  • Why inbound demand generation is the most effective method for converting today’s buyers
  • How to make the switch from lead generation to inbound demand generation at a strategic level
  • What the switch means from a tactical level
  • How to measure the success of inbound demand generation

Watch all episodes on YouTube
Join future episodes live on LinkedIn

  continue reading

37 에피소드

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