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Blend에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Blend 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Amplifying B2B Marketing with LinkedIn and Google Ads

56:32
 
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Manage episode 366465530 series 3463326
Blend에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Blend 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In today's economic environment, wasting resources on ad campaigns that don't deliver results simply isn't an option. Unfortunately, many B2B companies have experienced this frustration firsthand, pouring thousands into ads that fall flat.
But could there be a way to get a better return on your ad spend?
The key lies in breaking free from the siloed approach to advertising that focuses on just one channel. To truly make an impact on your entire audience and guide them through the purchasing journey, you need a combined strategy that encompasses multiple PPC channels.
LinkedIn and Google are the go-to advertising choices for B2B, but they're often used independently, resulting in fragmented efforts and mixed messaging.
By leveraging the power of LinkedIn and Google together, you can amplify your message and reach your ideal target audience at critical stages in their journey.
In this episode, we discuss:

  • Why investing in LinkedIn and Google Ads is essential for B2Bs.
  • The unique purpose and strengths of each channel.
  • How to combine both platforms to create a comprehensive and integrated advertising campaign.
  • Insider tips and strategies for setting up LinkedIn campaigns that generate demand.
  • Expert advice on capturing and converting demand effectively through Google Ads.
  • Don't miss out on this incredible opportunity to transform your B2B PPC strategy.

Watch all episodes on YouTube
Join future episodes live on LinkedIn

  continue reading

37 에피소드

Artwork
icon공유
 
Manage episode 366465530 series 3463326
Blend에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Blend 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In today's economic environment, wasting resources on ad campaigns that don't deliver results simply isn't an option. Unfortunately, many B2B companies have experienced this frustration firsthand, pouring thousands into ads that fall flat.
But could there be a way to get a better return on your ad spend?
The key lies in breaking free from the siloed approach to advertising that focuses on just one channel. To truly make an impact on your entire audience and guide them through the purchasing journey, you need a combined strategy that encompasses multiple PPC channels.
LinkedIn and Google are the go-to advertising choices for B2B, but they're often used independently, resulting in fragmented efforts and mixed messaging.
By leveraging the power of LinkedIn and Google together, you can amplify your message and reach your ideal target audience at critical stages in their journey.
In this episode, we discuss:

  • Why investing in LinkedIn and Google Ads is essential for B2Bs.
  • The unique purpose and strengths of each channel.
  • How to combine both platforms to create a comprehensive and integrated advertising campaign.
  • Insider tips and strategies for setting up LinkedIn campaigns that generate demand.
  • Expert advice on capturing and converting demand effectively through Google Ads.
  • Don't miss out on this incredible opportunity to transform your B2B PPC strategy.

Watch all episodes on YouTube
Join future episodes live on LinkedIn

  continue reading

37 에피소드

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