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Winning Over Your C-Suite: Demonstrating Marketing's Value

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Manage episode 360065055 series 3463326
Blend에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Blend 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Demonstrating the value of marketing to senior leaders is a common and frustrating challenge.
In this episode of demand decoded, we explore the challenges that marketers face when it comes to demonstrating their value to top-level executives. Our speakers discuss strategies for overcoming these obstacles and making a compelling case for marketing's importance within the organization.
Hear practical tips on learning and speaking the language of other C-suite members, aligning metrics with business goals, refining your internal comms, and reporting on pipeline and revenue to transform the outlook of marketing.
Key takeaways:

  • Why you’re struggling to demonstrate the value of marketing.
  • How shifting your measurement to pipeline and revenue will transform the perception of marketing.
  • How to craft a compelling narrative that highlights the role of marketing in driving business growth.
  • The role internal communications play when demonstrating the value of marketing.
  • How to build a strong business case for marketing investments and defend your budget in front of senior leaders.

Watch all episodes on YouTube
Join future episodes live on LinkedIn

  continue reading

37 에피소드

Artwork
icon공유
 
Manage episode 360065055 series 3463326
Blend에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Blend 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Demonstrating the value of marketing to senior leaders is a common and frustrating challenge.
In this episode of demand decoded, we explore the challenges that marketers face when it comes to demonstrating their value to top-level executives. Our speakers discuss strategies for overcoming these obstacles and making a compelling case for marketing's importance within the organization.
Hear practical tips on learning and speaking the language of other C-suite members, aligning metrics with business goals, refining your internal comms, and reporting on pipeline and revenue to transform the outlook of marketing.
Key takeaways:

  • Why you’re struggling to demonstrate the value of marketing.
  • How shifting your measurement to pipeline and revenue will transform the perception of marketing.
  • How to craft a compelling narrative that highlights the role of marketing in driving business growth.
  • The role internal communications play when demonstrating the value of marketing.
  • How to build a strong business case for marketing investments and defend your budget in front of senior leaders.

Watch all episodes on YouTube
Join future episodes live on LinkedIn

  continue reading

37 에피소드

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