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What Walmart is Learning About Marketing Tech and AI
Manage episode 403460127 series 3527281
Mary Dooe, Greg Stuart, and Rex Briggs에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mary Dooe, Greg Stuart, and Rex Briggs 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Large retailers like Walmart are in some ways at an advantage when it comes to implementing new technology like AI that depends on data, with insights being constantly aggregated across stores, products and customers.
But large companies also come with complexity, and complexity is exactly what Saleel Sathe deals in every day. He’s the vice president of performance marketing at Walmart and has a bird’s eye view on all the ways technology and AI are being adapted at the company.
He shares the lessons he’s learned there and from previous roles at Uber and eBay about implementing new technology effectively for internal teams and external customers.
We talk about the future of SEO and GenAI, the end of the cookie, the best ways to measure and predict, making a better, more addictive app for the company, and more.
For Further Reading:
Listen on your favorite podcast app: https://pod.link/1715735755
23 에피소드
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