075: Nikki O’Toole, Sr. Art Producer

Dear Art Producer

Heather Elder에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Heather Elder 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 40:24

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Nikki O’Toole is a Sr. Art Producer based in Los Angeles. She has been working in the art and photography industries for nearly 20 years as a photo director, art director, photo producer, studio manager, agent and art producer.

Heather and Nikki talk about the paths people take to become art producers and what’s involved in that role and the rise in integrated (still and motion) projects. They also discuss what clients are asking for right now, aligning on budgets, working with production consultants, how much clients defer to their agency partners during the selection process, developing treatments and how photographers are marketing themselves.

In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Nikki O’Toole on LinkedIn here.

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