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Facebook Germany에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Facebook Germany 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Die Experten #29 – Personalisation & Privacy: The Changing Ads Environment - a Facebook Marketing Summit Special

22:49
 
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Manage episode 294359335 series 2616430
Facebook Germany에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Facebook Germany 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this Facebook Marketing Summit special episode Facebook’s Nicola Mendelsohn, Dr. Florian Heinemann (Project A Ventures) and Joe Dix (WWF) discuss the question of how personalized advertising and privacy can co-exist in the future

German version below

Over 10 million companies and organizations use personalized advertising on Facebook’s platforms to reach their potential customers. As we look to the future, we are aware that expectations of data protection and privacy have changed and that it is of major importance to recognize that the way data is collected and used is constantly evolving. On the other hand, small businesses and NGOs also rely heavily on digital, effective marketing to drive their initiatives.

As an exclusive sneak preview of the EMEA Facebook Marketing Summit 2021, Nicola Mendelsohn, Vice President EMEA at Facebook, discusses with her guests Dr. Florian Heineman, Co-Founder and Partner at Project A Ventures and Joe Dix, Global Head of Digital at WWF, the questions of how personalized advertising and privacy can co-exist in the future. It is about current debates, changed user demands, diffuse perceptions and profiteers of personalised advertising. But also about who should educate customers in an understandable and transparent way and who are the sufferers of reduced personalised advertising.

You can still register and join the Facebook Marketing Summit on June 08th (10:00-12:30 CEST).

If you have any feedback on the podcast, please email dasfacebookupdate@fb.com.

In case you don’t know. Nicola Mendelsohn is also co-hosting the Podcast “Now, Then, Ten” that explores the lives of visionary leaders shaping the world’s most influential communities – from global movements to Gen Z brands


Über 10 Millionen Unternehmen und Organisationen nutzen personalisierte Werbung auf Facebooks Plattformen, um ihre potenziellen Kunden zu erreichen. Wenn wir in die Zukunft blicken, ist uns bewusst, dass sich die Erwartungen an Datenschutz und Privatsphäre geändert haben. Nutzer wollen Relevanz, aber auch die Sicherheit, jederzeit zu wissen, welchen Daten gesammelt werden und wofür. Auf der anderen Seite, sind v. a. auch Kleinunternehmen und NGOs in hohem Maße auf digitales, effektives Marketing angewiesen, um ihre Initiativen zu treiben.

Nicola Mendelsohn (Facebooks Vice President EMEA) diskutiert mit ihren Gästen Dr. Florian Heinemann (Co-Founder und Partner bei Project A Ventures) und Joe Dix (Global Head of Digital bei der WWF), wie personalisierte Werbung und Datenschutz zukünftig koexistieren können. Es geht dabei um aktuelle Debatten, geänderte Nutzeransprüche, verzerrte Wahrnehmungen und Profiteure von personalisierter Werbung. Aber auch darum, wer dafür verantwortlich ist, Kunden und Kundinnen verständlich und transparent zu vermitteln, was sie wissen müssen und wer die Leidtragenden von reduzierter personalisierter Werbung sind.

Kurzentschlossene können sich gern noch für das Facebook Marketing Summit am 08.06. von 10:00 bis 12:30 Uhr anmelden.

Wenn ihr Feedback zum Podcast habt, schreibt gern per Mail an dasfacebookupdate@fb.com.

Unter fb.me/facebookmarketing findet ihr neben den Podcasts außerdem auch alle Webinare. Meldet euch dort gerne bei unserem Newsletter an. So bleibt ihr immer up to date, zu allen Themen rund ums Digital Marketing bei Facebook.

  continue reading

115 에피소드

Artwork
icon공유
 
Manage episode 294359335 series 2616430
Facebook Germany에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Facebook Germany 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this Facebook Marketing Summit special episode Facebook’s Nicola Mendelsohn, Dr. Florian Heinemann (Project A Ventures) and Joe Dix (WWF) discuss the question of how personalized advertising and privacy can co-exist in the future

German version below

Over 10 million companies and organizations use personalized advertising on Facebook’s platforms to reach their potential customers. As we look to the future, we are aware that expectations of data protection and privacy have changed and that it is of major importance to recognize that the way data is collected and used is constantly evolving. On the other hand, small businesses and NGOs also rely heavily on digital, effective marketing to drive their initiatives.

As an exclusive sneak preview of the EMEA Facebook Marketing Summit 2021, Nicola Mendelsohn, Vice President EMEA at Facebook, discusses with her guests Dr. Florian Heineman, Co-Founder and Partner at Project A Ventures and Joe Dix, Global Head of Digital at WWF, the questions of how personalized advertising and privacy can co-exist in the future. It is about current debates, changed user demands, diffuse perceptions and profiteers of personalised advertising. But also about who should educate customers in an understandable and transparent way and who are the sufferers of reduced personalised advertising.

You can still register and join the Facebook Marketing Summit on June 08th (10:00-12:30 CEST).

If you have any feedback on the podcast, please email dasfacebookupdate@fb.com.

In case you don’t know. Nicola Mendelsohn is also co-hosting the Podcast “Now, Then, Ten” that explores the lives of visionary leaders shaping the world’s most influential communities – from global movements to Gen Z brands


Über 10 Millionen Unternehmen und Organisationen nutzen personalisierte Werbung auf Facebooks Plattformen, um ihre potenziellen Kunden zu erreichen. Wenn wir in die Zukunft blicken, ist uns bewusst, dass sich die Erwartungen an Datenschutz und Privatsphäre geändert haben. Nutzer wollen Relevanz, aber auch die Sicherheit, jederzeit zu wissen, welchen Daten gesammelt werden und wofür. Auf der anderen Seite, sind v. a. auch Kleinunternehmen und NGOs in hohem Maße auf digitales, effektives Marketing angewiesen, um ihre Initiativen zu treiben.

Nicola Mendelsohn (Facebooks Vice President EMEA) diskutiert mit ihren Gästen Dr. Florian Heinemann (Co-Founder und Partner bei Project A Ventures) und Joe Dix (Global Head of Digital bei der WWF), wie personalisierte Werbung und Datenschutz zukünftig koexistieren können. Es geht dabei um aktuelle Debatten, geänderte Nutzeransprüche, verzerrte Wahrnehmungen und Profiteure von personalisierter Werbung. Aber auch darum, wer dafür verantwortlich ist, Kunden und Kundinnen verständlich und transparent zu vermitteln, was sie wissen müssen und wer die Leidtragenden von reduzierter personalisierter Werbung sind.

Kurzentschlossene können sich gern noch für das Facebook Marketing Summit am 08.06. von 10:00 bis 12:30 Uhr anmelden.

Wenn ihr Feedback zum Podcast habt, schreibt gern per Mail an dasfacebookupdate@fb.com.

Unter fb.me/facebookmarketing findet ihr neben den Podcasts außerdem auch alle Webinare. Meldet euch dort gerne bei unserem Newsletter an. So bleibt ihr immer up to date, zu allen Themen rund ums Digital Marketing bei Facebook.

  continue reading

115 에피소드

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