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Dr. Destini Copp에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dr. Destini Copp 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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167: Behind the Scenes of my Website Copy Overhaul

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Manage episode 415740398 series 3139248
Dr. Destini Copp에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dr. Destini Copp 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Welcome to today’s episode where we conduct a dive deep into a challenge that’s been a major headache for me: revamping my website copy.
I found myself at a point where I needed to shift my website focus more towards my coaching services, especially since I had transitioned most of my digital products over to my HelloContent Shopify store.
The messaging on my personal brand website just wasn't a great fit anymore—it needed a fresh, new focus. Another challenge I had is that my website visitors were at difference stages in their business journey so I wanted to make sure I was directing everyone to the right place.
That’s when I brought in copywriting expert, Sarah Sambles, to help streamline my website's messaging to better highlight these changes. Today, Sarah joins us to discuss how we transformed the home and about pages to more accurately reflect my current offerings and create a stronger connection with my audience.
If you're struggling to align your website with the core of your brand, this episode is packed with insights and practical tips that can help.
Let’s jump right into the world of copywriting and discover how to enhance your own site’s messaging. Here we go!
Links mentioned in this episode:

Apply to work with me here: https://destinicopp.com/apply

Visit the HelloContent shop today: https://hellocontent.shop/

  continue reading

182 에피소드

Artwork
icon공유
 
Manage episode 415740398 series 3139248
Dr. Destini Copp에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dr. Destini Copp 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Welcome to today’s episode where we conduct a dive deep into a challenge that’s been a major headache for me: revamping my website copy.
I found myself at a point where I needed to shift my website focus more towards my coaching services, especially since I had transitioned most of my digital products over to my HelloContent Shopify store.
The messaging on my personal brand website just wasn't a great fit anymore—it needed a fresh, new focus. Another challenge I had is that my website visitors were at difference stages in their business journey so I wanted to make sure I was directing everyone to the right place.
That’s when I brought in copywriting expert, Sarah Sambles, to help streamline my website's messaging to better highlight these changes. Today, Sarah joins us to discuss how we transformed the home and about pages to more accurately reflect my current offerings and create a stronger connection with my audience.
If you're struggling to align your website with the core of your brand, this episode is packed with insights and practical tips that can help.
Let’s jump right into the world of copywriting and discover how to enhance your own site’s messaging. Here we go!
Links mentioned in this episode:

Apply to work with me here: https://destinicopp.com/apply

Visit the HelloContent shop today: https://hellocontent.shop/

  continue reading

182 에피소드

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