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Matteo Franceschetti, Eight Sleep // The Future Of Sleep Tech + How To Sleep Better
Manage episode 279125512 series 1248921
Matteo Franceschetti is the founder of Eight Sleep, the sleep fitness company at the forefront of sleep tech.
They’ve raised more than $70mil, came out of Y Combinator and are one of the leading companies at the forefront of sleep technology.
Time magazine named their product one of the best inventions of 2018 + 2019.
Watch + subscribe on YouTube: https://youtu.be/vd3wXxYaAxc
Let us know what you think on Twitter: https://twitter.com/bzaidi https://twitter.com/m_franceschetti
In this conversation, you'll learn:
- how they’re using AI + machine learning to improve sleep
- the challenges of building hardware + software (smart mattress)
- unit economics you should think about when launching a DTC brand
- future plans to control oxygen levels, humidity + light to improve sleep
- balancing organic growth vs paid acquisition
- successfully partnering with influencers
- actionable ways to improve deep + REM sleep
TIMESTAMPS:
- 00:00:00 Intro
- 00:03:07 What Is Eight Sleep?
- 00:04:34 Coming To America
- 00:08:01 4 Factors To Improve Health + Sleep
- 00:09:49 How To Start a DTC Company
- 00:12:05 Indiegogo Launch + Raising Money
- 00:13:07 Focusing On Thermal Regulation
- 00:14:10 Future Of Sleep Technology
- 00:15:58 Brand Partnerships
- 00:17:01 Using AI + Machine To Improve Sleep
- 00:18:02 Temperature's Impact On Sleep
- 00:21:14 Marketing a DTC Product
- 00:22:46 Organic Growth + Influencers
- 00:23:24 Balancing Paid Acquisition + Organic Growth
- 00:27:04 Reverse Engineering + Diminishing Returns
- 00:30:59 Measuring Word Of Mouth + 7 Touchpoints Rule
- 00:32:27 DTC Unit Economics
- 00:34:06 Peloton, Tesla + Price Sensitivity
- 00:37:38 Pros + Cons of Going Public
- 00:40:42 How To Get Better Sleep
- 00:42:30 Stages of Sleep: Light, Deep + REM
- 00:44:32 Sleep's Impact On Hormones + Junk Food
- 00:45:42 Factors To Improve Sleep
- 00:49:24 Stop Your Mind Racing
- 00:52:19 Caffeine + Alcohol
- 00:54:50 3 Roles Of A CEO
- 00:58:55 Board Meetings + Close
93 에피소드
Matteo Franceschetti, Eight Sleep // The Future Of Sleep Tech + How To Sleep Better
Creator Lab - interviews with entrepreneurs and startup founders
Manage episode 279125512 series 1248921
Matteo Franceschetti is the founder of Eight Sleep, the sleep fitness company at the forefront of sleep tech.
They’ve raised more than $70mil, came out of Y Combinator and are one of the leading companies at the forefront of sleep technology.
Time magazine named their product one of the best inventions of 2018 + 2019.
Watch + subscribe on YouTube: https://youtu.be/vd3wXxYaAxc
Let us know what you think on Twitter: https://twitter.com/bzaidi https://twitter.com/m_franceschetti
In this conversation, you'll learn:
- how they’re using AI + machine learning to improve sleep
- the challenges of building hardware + software (smart mattress)
- unit economics you should think about when launching a DTC brand
- future plans to control oxygen levels, humidity + light to improve sleep
- balancing organic growth vs paid acquisition
- successfully partnering with influencers
- actionable ways to improve deep + REM sleep
TIMESTAMPS:
- 00:00:00 Intro
- 00:03:07 What Is Eight Sleep?
- 00:04:34 Coming To America
- 00:08:01 4 Factors To Improve Health + Sleep
- 00:09:49 How To Start a DTC Company
- 00:12:05 Indiegogo Launch + Raising Money
- 00:13:07 Focusing On Thermal Regulation
- 00:14:10 Future Of Sleep Technology
- 00:15:58 Brand Partnerships
- 00:17:01 Using AI + Machine To Improve Sleep
- 00:18:02 Temperature's Impact On Sleep
- 00:21:14 Marketing a DTC Product
- 00:22:46 Organic Growth + Influencers
- 00:23:24 Balancing Paid Acquisition + Organic Growth
- 00:27:04 Reverse Engineering + Diminishing Returns
- 00:30:59 Measuring Word Of Mouth + 7 Touchpoints Rule
- 00:32:27 DTC Unit Economics
- 00:34:06 Peloton, Tesla + Price Sensitivity
- 00:37:38 Pros + Cons of Going Public
- 00:40:42 How To Get Better Sleep
- 00:42:30 Stages of Sleep: Light, Deep + REM
- 00:44:32 Sleep's Impact On Hormones + Junk Food
- 00:45:42 Factors To Improve Sleep
- 00:49:24 Stop Your Mind Racing
- 00:52:19 Caffeine + Alcohol
- 00:54:50 3 Roles Of A CEO
- 00:58:55 Board Meetings + Close
93 에피소드
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