EP174: The Ad Targeting Secret for Music That No One Talks About

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Player FM과 저희 커뮤니티의 Kyle Lemaire 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

One of the biggest questions we hear from musicians about setting up ad campaigns for their music is "how do I target my ideal fan if the artists I sound like aren't options?" With targeting options always in flux, this question begs an answer.

On this episode of Creative Juice, Corrin and Jack discuss the ad targeting secret that no one EVER talks about: your content! Learn how the content and messaging used in your ads is actually the secret weapon when creating ad campaigns on Facebook and Instagram and how it applies to both new and old fans, regardless of how platforms change!

If you've been relying on similar artist and interest-based targeting options to dial in the "perfect" targeting system, this episode will be an eye-opener for you!

DISCOVER:

  1. Why Your Music Video and Content Is Your Best Targeting Tool

  2. How To Dial In The Messaging of Your Ads To Speak To Your People

  3. What To Do With Broad Audience Targeting Options

  4. How To Pivot When Platforms Change

RESOURCES:

Want the inside scoop on how to target new fans for your music? Join us inside INDIEPRO

EP156: An Exposé on Google and YouTube Ads for Musicians

EP62: The Spectacular Crash of the Record Industry In The Digital Age w/ Steve Knopper

Check out the NEW IndieFOUNDER coaching program!

Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!

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