EP170: Auctions, Scarcity, and Selling Your Music


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Player FM과 저희 커뮤니티의 Kyle Lemaire 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

The conversation around selling is a constantly changing topic in the music biz, filled with new ideas, shiny objects, and skepticism. However, the conversation is rarely centered on the principles of selling. That's a disadvantage!

On this episode of Creative Juice, Corrin and Jack discuss the core sales concepts of scarcity, exclusivity, urgency and dive into the topic of auctions, digital products, and even NFTs! You'll understand the importance of these sales concepts and how they help make your offer compelling to your fans, whether you're selling merch, music, digital products, or anything in between.

If you're wondering about how to authentically sell, why there's so much buzz around NFTs, and how to craft offers of all kinds for your fans, this episode will get your gears turning!


  1. What The Buzz About NFTs Is All About

  2. How To Prep For An Auction Based Sales Offer

  3. Why Scarcity, Urgency, And Exclusivity Are So Powerful In Selling Your Music

  4. How To Make Merch That Turns Fans Into Raving Advocates


Tap into strategies for ALL traffic temperatues inside INDIEPRO

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Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!

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