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From being jobless to making ₹500Crores
Manage episode 521800052 series 2980299
Sandeep Jethwani에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sandeep Jethwani 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Yoga Bar didn’t wait for India’s healthy snacking wave, it helped create it.
In this conversation, Suhasini Sampath (Co-founder, Yoga Bar) takes us inside the product decisions and supply-chain discipline that shaped one of India’s most interesting FMCG stories.
This is not the usual “D2C marketing playbook.”
Yoga Bar was built on product first principles- clean labels, FDA-grade formulations, whole-ingredient recipes and vendor systems designed to hold up at scale. At a time when Indian shelves were dominated by palm oil, refined sugar and opaque labels, they chose the harder path: global standards at Indian price points.
Suhasine’s notions on category leadership were something to write home about. She believes that a brand owning a meaningful share of a focused category can create far more long-term value than a larger brand operating in a cluttered, undifferentiated space.
If you care about health, consumer brands, or building anything the hard (right) way, this conversation is worth your time.
#CreateWealthPodcast #Dezerv #YogaBar #ConsumerBrands #HealthySnacking #FMCGIndia #StartupIndia
Follow Sandeep Jethwani on:
LinkedIn - https://www.linkedin.com/in/sandeepjethwani/
X - https://twitter.com/sandeepjethwani
Follow Dezerv on:
LinkedIn - https://in.linkedin.com/company/dezerv-in
Instagram - https://www.instagram.com/dezerv.in/
X - https://twitter.com/DezervHQ
300,000+ wealth creators have reviewed their mutual fund portfolios and received an in-depth analysis of their investments. You can get started too - https://wealthcheckup.onelink.me/aenA/lxqjp1xq
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