The Key Traits of CPA Firm Marketing Professionals

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Manage episode 291798546 series 1118468
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In the second of a three-part series on the expectations CPA firms should have for targeted personnel within their operations, Ira Rosenbloom, chief executive officer for Optimum Strategies in Spring House, Pa., explores the function of the CPA firm marketing professional. Rosenbloom details their need to be data and research savvy, persistent, and results-driven.

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