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How To Develop Effective Brand Messaging with Daisy McCarty
Manage episode 307945202 series 2999201
The Marketing Blender에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Marketing Blender 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to a new episode of Corporate Caffeine!
Today, our host Dacia is joined by CMO and marketing expert, Daisy McCarty. Daisy has over 10 years of experience in B2B marketing, with a focus on brand messaging and development. She’s also a LinkedIn expert and helps clients gain a deeper understanding of their customer base.
In today’s episode, they discuss:
- What’s changed in marketing recently?
- Marketing strategies: are you pivoting or flailing?
- Why does marketing often get ignored?
- Daisy’s background and expertise in SaaS
- How to avoid sounding like your competition
- How to write copy that actually connects with your customers
- Common mistakes in B2B marketing
- Why buyer personas need to be specific
- What is the role of active listening in marketing?
- The benefits of bringing in someone outside of the company
- Common mistakes businesses make in marketing
- LinkedIn best practices
40 에피소드
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