What's the Best Way to Monetize Your Expertise As a Consultant or Coach During a Recession? | The Copy & Content Podcast with Jon Cook, presented by Keynote Content

Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an 'Ish'...

So much of our audience involves coaches and consultants, people who are trainers or experts that speak into these different businesses, that speak into these different conversations. And during this COVID-19 crisis, it also has kind of kickstarted this recession, at least here in the United States. And so what I'd like to do is I like to share with you, here are a couple of ways I know how to monetize your expertise as a coach or as a consultant during a global recession or during a difficult time or a downturn in the economy.

The first thing that I recommend that you do is I recommend you set up a calendar with a payment link. Calendly has a great option that you can set up, and you can set up with Stripe. You can set up with PayPal as well. It's something where you just have a couple of different ways that people can book a time with you, 30 minutes, 50 minutes. They can hop on a call with you via Zoom or via phone and connect and get the insight that they need from you on the coaching or consulting space.

Start with that Calendly, AppointmentCore, or Acuity. I believe there are a lot of different integrations to integrate payment opportunities with that scheduling link. But then block out some times, like 1:00 to 5:00 PM or 9:00 to noon, whatever it might be, block out certain times, but don't necessarily block out the entire day. Create some scarcity in your calendar so that it's not just this open season, anybody can book a time any time, 7:00 AM, 7:00 PM. You don't want that. Start with that calendar, include a payment link.

And then if you want to do this, you can include what I call a vanity URL. You can go to bitly.com, I'll write that in here, Bitly, B-I-T-L-Y.com, and that allows you to put in the link to your calendar, and you can say bit.ly/coachingcall or consultant call or on-demand coaching, whatever it might be. By including that link in, it's easier for you to share that where you don't say, "Okay, what is the link to my calendar?" You can just use a Bitly link and just keep reusing that again and again. That's the first thing you need to do.

The second thing that I recommend that you do is I recommend that if there's an opportunity, you can record your coaching or consulting calls with... Do a video recording or even audio recording. Record the calls. You might say, "Well, I'm in a situation where they're asking me about sensitive intellectual property, or maybe if it's more personal, they may not want to have that fully disclosed." What you can do is you can grab excerpts from the call. You don't necessarily have to broadcast the entire call by recording it. You can record calls using Zoom, and Zoom has an amazing feature.

And you say, "Well, I have set up Zoom, but I don't know if I'm ready to pay for Zoom right now." Well, Zoom has I believe a 40 or 50 minute, then just offer a 30-minute call and you can record that. That's a great opportunity there. By recording those calls, it means that you have content then that you can be able to piecemeal out using whether you want to use a full call, if that's okay, or you can use even like a one to two-minute snippet from that conversation.

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Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.