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Illicit Trade: Challenges and Solutions
Manage episode 306818962 series 1946963
Consumer Choice Center에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Consumer Choice Center 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Webinar held online on Illicit Trade: Challenges and Solutions, November 10th, 2021.
Speakers:
- Sean Kelly, Member of the European Parliament
- Tamara Pirojkova, Marketing Director at the Leading Brands of Spain Forum
- David Haigh, Founder and CEO of BrandFinance
- Maria Chaplia, Research Manager of the CCC as Moderator
Illicit trade is a severe and growing threat to our societies. Through smuggling and counterfeit products, governments and legal businesses are being undermined, and consumers are being exposed to poorly made and unregulated products.
A 2021 report by Brand Finance concluded that brands help in the fight against illicit trade, and that brand protection is key to ensuring consumers have access to safe and credible products. At the same time, illicit trade is a complex, multi-layered issue, and should be analysed through multiple lenses.
During the webinar, we will focus on the current challenges posed by illicit trade, and existing opportunities for intervention. We will also examine marketing and branding restrictions to see how those affect illicit trade.
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