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Geraldine Carter에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Geraldine Carter 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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156 Get Different, Get Noticed: Better Marketing for CPAs with Mike Michalowicz

24:35
 
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Manage episode 302842711 series 2443986
Geraldine Carter에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Geraldine Carter 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Many CPAs are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.

In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business to get noticed, attract the best prospects, and convert those opportunities into sales.

Today I speak with Mike Michalowicz, author of 7 books, now including Get Different.

Highlights:

  • If the bulk of your business comes from customer referrals, you have limited control over your growth, putting you in a precarious position
  • We need a way to throttle the flow of leads: to be able to turn the spigot up when we want more clients, or turn it down when necessary, but not be at the whims of referrals.
  • The smart marketing money is on testing: run small experiments. No results? Fine. Good results? Invest more.
  • Sadly, many business owners take the random pot-shot approach, and that’s a mistake.
  • Being different doesn’t necessarily mean outrageous. Being different helps you stand out, cut through the noise, get noticed, and attract the right people to you.

Connect with Mike Michalowicz:

Website: https://www.gogetdifferent.com/

Purchase Get Different: https://www.amazon.com/gp/product/0593330633/ref=as_li_ss_tl?&linkCode=ll1&tag=obsidian-20&linkId=eca96009472be51113c717d00aa6ca08&language=en_US

Episode mentions:

https://www.smartstrategyforcpas.com/083 Fix This Next In Your Accounting Practice

Want to find out what options you might have for working together?

More about 1:1 coaching, roadmaps, and DIY courses here:

https://shethinksbigcoaching.com/coaching-options

  continue reading

292 에피소드

Artwork
icon공유
 
Manage episode 302842711 series 2443986
Geraldine Carter에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Geraldine Carter 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Many CPAs are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.

In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business to get noticed, attract the best prospects, and convert those opportunities into sales.

Today I speak with Mike Michalowicz, author of 7 books, now including Get Different.

Highlights:

  • If the bulk of your business comes from customer referrals, you have limited control over your growth, putting you in a precarious position
  • We need a way to throttle the flow of leads: to be able to turn the spigot up when we want more clients, or turn it down when necessary, but not be at the whims of referrals.
  • The smart marketing money is on testing: run small experiments. No results? Fine. Good results? Invest more.
  • Sadly, many business owners take the random pot-shot approach, and that’s a mistake.
  • Being different doesn’t necessarily mean outrageous. Being different helps you stand out, cut through the noise, get noticed, and attract the right people to you.

Connect with Mike Michalowicz:

Website: https://www.gogetdifferent.com/

Purchase Get Different: https://www.amazon.com/gp/product/0593330633/ref=as_li_ss_tl?&linkCode=ll1&tag=obsidian-20&linkId=eca96009472be51113c717d00aa6ca08&language=en_US

Episode mentions:

https://www.smartstrategyforcpas.com/083 Fix This Next In Your Accounting Practice

Want to find out what options you might have for working together?

More about 1:1 coaching, roadmaps, and DIY courses here:

https://shethinksbigcoaching.com/coaching-options

  continue reading

292 에피소드

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