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Marketing in the Boating World with Alisdair Martin
Manage episode 395513259 series 3374579
All Things Marine, Maritime, Boating, Ocean and All Things Marine에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 All Things Marine, Maritime, Boating, Ocean and All Things Marine 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this engaging episode of the Shipshape Podcast, we're joined by Alisdair “Ali” Martin, a renowned figure in boating industry marketing. Ali shares his remarkable journey from Cambridge, England, to becoming an influential leader in the U.S. boating world. He discusses the unique challenges and successes he's encountered, particularly his strategic marketing innovations during the Covid-19 pandemic. A significant focus is on his role in the virtual Palm Beach International Boat Show's development and launch, showcasing his ability to pivot and innovate under pressure.
Additionally, Ali talks about his involvement with Marine Marketers of America, where he co-chairs the national Neptune Awards committee. This role underlines his commitment to recognizing and learning from the top marketing talents in the industry. He emphasizes the importance of customer-centric marketing and adapting to technological changes, offering insights valuable to marketing professionals across various sectors.
Throughout the episode, Ali offers a glimpse into his philosophy on marketing in a niche industry, his vision for the future of boating marketing, and practical advice for those aspiring to make a mark in this dynamic field. Join us as we sail through the world of marketing with Alisdair Martin, understanding the currents of consumer engagement, digital innovation, and the communal spirit of the boating community.
Alisdair Martin
Marine Marketers of America
132 에피소드
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