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3. Engaging At Every Touch Point
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Samantha McGregor, Story Studio Network and Samantha McGregor에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Samantha McGregor, Story Studio Network and Samantha McGregor 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to another solo episode of 'Business Before Fashion,' where your host, Sam McGregor, takes you on a deep dive into the world of customer journey mapping. If you're curious about what sets apart the best email strategists and how they harness this powerful tool to elevate brands, you're in the right place!
In this episode, Sam shares her passion for customer journey mapping, a skill honed during her time at Canopy Labs. Prepare to be enlightened about why many brands, big and small, often overlook this critical strategy. Sam brings to light the transformative power of visually mapping out a customer's interaction with a brand, from awareness to advocacy, and how it can lead to insightful conversations and groundbreaking strategies.
Here's a sneak peek at what this episode covers:
So, if you're ready to dive into the fascinating world of customer journey mapping and transform how you connect with your audience, this episode is a must-listen. Don't forget to subscribe, like, and share your thoughts on this episode, and stay tuned for more insightful discussions on 'Business Before Fashion.'
Remember, it's not just about selling a product; it's about crafting a story with your customer at its heart. Tune in, and let's map out the path to success together!
Stay Engaged with Sam McGregor:
…
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In this episode, Sam shares her passion for customer journey mapping, a skill honed during her time at Canopy Labs. Prepare to be enlightened about why many brands, big and small, often overlook this critical strategy. Sam brings to light the transformative power of visually mapping out a customer's interaction with a brand, from awareness to advocacy, and how it can lead to insightful conversations and groundbreaking strategies.
Here's a sneak peek at what this episode covers:
- The essence of customer journey mapping and its pivotal role in understanding customer-brand interactions.
- A breakdown of the key touchpoints in a customer journey: awareness, consideration, conversion, post-purchase, retention, advocacy, loyalty, and re-engagement.
- How to utilize email, SMS, and digital ads as effective interventions at different stages of the customer journey.
- Pro tips for optimizing your customer journey map, including how to use exit-intent pop-ups effectively.
- Insights into behavioural intervention strategies, like cross-selling, upselling, and re-engagement campaigns, to enhance the customer experience.
So, if you're ready to dive into the fascinating world of customer journey mapping and transform how you connect with your audience, this episode is a must-listen. Don't forget to subscribe, like, and share your thoughts on this episode, and stay tuned for more insightful discussions on 'Business Before Fashion.'
Remember, it's not just about selling a product; it's about crafting a story with your customer at its heart. Tune in, and let's map out the path to success together!
Stay Engaged with Sam McGregor:
- Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:
- Connect on LinkedIn
- Follow on Instagram
- Craving exclusivity in your inbox? Head over to Business Before Fashion and sign up for our newsletter.
- Love what you're hearing? Support us by subscribing, liking, or giving us a rating on your favourite podcast platform to support our mission of bringing you cutting-edge insights from industry experts.
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