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Episode 11: Marketing and Social Media Analytics, an interview with Melanie McGovern and Lauren Kirchmyer from the Better Business Bureau
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Buffalo State Data Science and Analytics and Buffalo State Data Science에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Buffalo State Data Science and Analytics and Buffalo State Data Science 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
October 1, 2021
Buffalo State Data Talk
Episode 11: Marketing and Social Media Analytics, an interview with Melanie McGovern and Lauren Kirchmyer from the Better Business Bureau
Episode 11 features part 1 of our two-part series talking to people from the Better Business Bureau (BBB). In this episode Melanie McGovern and Lauren Kirchmyer share how they use data to improve their outreach and social media marketing and show their accredited businesses the value that they bring. By leveraging their backgrounds in journalism and communications and continuously improving through professional development and networking they are able to successfully communicate information to the multiple audiences that the BBB serves. Don’t miss part 2, which will be released November 1st, with Nathan Hall, an SEO analyst for International Association of BBBs
- 0:00 Intro
- 0:39 What does the BBB do?
- 0:52 What Melanie and Lauren do
- 5:11 Networking tips
- 7:55 BBB social media analytics
- 11:20 BBB scam tracker
- 13:51 Challenges of working in marketing
- 15:48 Professional development
- 17:24 Data Analytics with a background in journalism
- 23:22 Managing your digital presence
- 24:53 Outro
Check out the BBB scam tracker here: https://www.bbb.org/scamtracker
Learn more about data science and stay up to date with the podcast by connecting with us on LinkedIn. https://www.linkedin.com/school/buffa...
Interested in a career in data science? Visit https://dataanalytics.buffalostate.edu/ to learn more.
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