#64: Geoff Smart — Author of "Who: The A Method for Hiring" and Chairman & Founder of ghSMART

Bring It In | The Future of Work, Jobs, and Education

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2+ y ago 26:26

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We’ve talked a lot about the importance of culture in the workplace, but what exactly is culture? How does it impact your company? Why is it such a make-or-break part of your company?

Geoff Smart, Chairman and Founder of ghSMART and 3X Forbes Winner of Best Management Consulting Firm in its segment, has made developing a winning culture the foundation of his business.

According to a Gallup study pre-pandemic, 70% of people who left their jobs said it had nothing to do with pay. It all came down to growth opportunities, teammates and managers, and culture. These numbers have only gotten worse during the pandemic, and it’s a large contributor to “The Great Resignation” we’re going through right now.

Geoff and his ghSMART group combine psychological practices with the guidance of some of the most experienced managers in their fields, to tailor a strategy to develop a culture that fosters growth, inclusion, and the opportunity for every employee to win at work.

So with that...let’s bring it in!

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