Rebranding vs. Repositioning - What Strategy Works Best


Manage episode 195105485 series 1583970
Player FM과 저희 커뮤니티의 Brilliant Branding and Tungsten Branding 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.
Has you business shifted focus or direction? Do you offer new products and/or different services than before? Perhaps you've considered a "rebrand," but before you do, listen in for tips and advice on when to rebrand your business, and when to simply reposition it to optimize your success. In this episode you'll learn... The difference between rebranding and repositioning The telltales signs of which strategy is best for you How to leverage your rebrand or repositioning to reach new customers and new markets Join us as we find insightful ways to clearly communicate your core message and start your year off right.

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