What makes Ather Energy an Experience Driven Brand
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Manage episode 300869538 series 2974773
We are living in an experience economy where brands that solve consumer problem and create a memorable human experience become part of consumer lives.
In this podcast I will be covering the following:
- What's the importance of Strategic Brand Experience in the new world
- Ather Energy Example (proud to share that it is an Indian brand of Electric scooters)
- 4 Important areas of brand experience of Ather Energy
- How to observe brands around us that qualify as brand experience
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