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Increasing In-Country Consumption with Vera Espíndola Rafael [148]
Manage episode 295063307 series 1359839
My guest today is Vera Espíndola Rafael, a development economist working within coffee-producing countries. Recently, she wrote a paper called, “A Business Case to Increase Specialty Coffee Consumption in Producing Countries.”
Coffee is a good that’s grown in one country, and then is traditionally—thanks to centuries of colonialism—exported somewhere else. Globally, coffee is a $200 billion industry. Vera was struck when she found out that only 10% of that value actually goes into the economies of the countries that grew the coffee, while 90% of that $200 billion stays in consuming countries. Vera hopes to change that.
This episode is brought to you by Urnex.
211 에피소드
Manage episode 295063307 series 1359839
My guest today is Vera Espíndola Rafael, a development economist working within coffee-producing countries. Recently, she wrote a paper called, “A Business Case to Increase Specialty Coffee Consumption in Producing Countries.”
Coffee is a good that’s grown in one country, and then is traditionally—thanks to centuries of colonialism—exported somewhere else. Globally, coffee is a $200 billion industry. Vera was struck when she found out that only 10% of that value actually goes into the economies of the countries that grew the coffee, while 90% of that $200 billion stays in consuming countries. Vera hopes to change that.
This episode is brought to you by Urnex.
211 에피소드
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