Talking to Customers

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Manage episode 331145101 series 21855
Player FM과 저희 커뮤니티의 Brian Casel, Jordan Gal and Bootstrapped Web 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

How do you avoid consistent churn with new products? What tools do you use to learn about your market? What influences the changes in your products?

It has been a while but Brian and Jordan are back, and they’ve brought updates with Rally and ZipMessage. Jordan talks about his fundraising efforts. Brian talks about his customer research project and what he has learned through that process.

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Talking Points:

  • Trends in the industry and the economy
  • Can you avoid consistent churn numbers in new products?
  • Jordan’s fundraising efforts
    • Investor behaviors
    • Are people driven by FOMO
    • The various stages in the funnel
  • Brian’s research project
    • The lessons that Brian learned
    • What motivates customers and what makes them think?
  • Shifting product features based on the market
    • Learning from other competitors and their customers

Resources:

Brian’s Twitter thread documenting his customer research project

Brian on Twitter

Jordan on Twitter

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes.

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